About Us
Helping brands gain marketplace significance.
Casia offers the comprehensive capabilities and deep contextual awareness necessary to help brands achieve their most important business objectives in the GCC and Africa. We take joy in helping new and existing businesses do business and/or scale their businesses here. We are trusted advisor; helping our clients navigate the dynamic marketplace. Our bespoke software platforms and data services provide market intelligence, new leads, and brand exposure, thus enabling informed market-driven strategy and innovation for brands seeking internationalization or increased market share.
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Key Markets

Africa
Africa is home to the world's largest free trade area. As of 2019, approximately 1.3 billion people were living in Africa's 54 countries. West, East, Central & Southern Africa are expected to reach a combined GDP of $29 trillion by 2050.
Market Entry Support
Business in the MEA is very much a case of ‘who’, rather than ‘what’ you know. We can help you find the contacts you need to develop your business in this environment. Agents, distributors, suppliers, re-sellers, franchisees, end-customers, representatives, manufacturers: we cover the full spectrum according to your needs. With years of experience, our staff has the capabilities and expertise to take your business to the next level.

Market Intelligence, Strategy
Our research and data polling service is structured to enable brands make data-driven, contextually-sensitive decisions. From feasibility studies to consumer polling, we help you understand the landscape, and develop practical strategies for achieving your most important business objectives. Whether it is to identify and appraise new markets, or to dominate an existing one.

PR and Communications
The MEA is a high-context communication environment. It is also a culturally and religiously sensitive environment. Our strategic communications services will help you navigate its multicultural, multi-linguistic business landscape to drive thought-leadership and/or identify and engage your ready-and-able-to-buy customer segment.
S/N | Title | Download |
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1 | Reputation building and management for a national facing, SME empowerment programme | Download |
2 | Developing and implementing a 10 Year Anniversary PR plan for a a leading Oil and Gas firm | Download |
3 | Revamping brand appeal for a real estate player | Download |
4 | Helping a FinTech decide which African market to expand into | Download |
5 | Developing a future of work report | Download |
6 | Helping a leading manufacturer enter the UAE market | Download |