About Us
Helping brands gain marketplace significance.
Casia offers the comprehensive capabilities and deep contextual awareness necessary to help brands achieve their most important business objectives in the GCC and Africa. We take joy in helping new and existing businesses do business and/or scale their businesses here. We are trusted advisor; helping our clients navigate the dynamic marketplace. Our bespoke software platforms and data services provide market intelligence, new leads, and brand exposure, thus enabling informed market-driven strategy and innovation for brands seeking internationalization or increased market share.
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Key Markets
Africa
Africa is home to the world's largest free trade area. As of 2019, approximately 1.3 billion people were living in Africa's 54 countries. West, East, Central & Southern Africa are expected to reach a combined GDP of $29 trillion by 2050.
Market Entry Support
Business in the MEA is very much a case of ‘who’, rather than ‘what’ you know. We can help you find the contacts you need to develop your business in this environment. Agents, distributors, suppliers, re-sellers, franchisees, end-customers, representatives, manufacturers: we cover the full spectrum according to your needs. With years of experience, our staff has the capabilities and expertise to take your business to the next level.
Market Intelligence, Strategy
Our research and data polling service is structured to enable brands make data-driven, contextually-sensitive decisions. From feasibility studies to consumer polling, we help you understand the landscape, and develop practical strategies for achieving your most important business objectives. Whether it is to identify and appraise new markets, or to dominate an existing one.
PR and Communications
The MEA is a high-context communication environment. It is also a culturally and religiously sensitive environment. Our strategic communications services will help you navigate its multicultural, multi-linguistic business landscape to drive thought-leadership and/or identify and engage your ready-and-able-to-buy customer segment.
What We Do
Our Services
Market Research, Analysis, Data services
From market research to consumer polling, we help you uncover new data and explore hidden insights to ensure you are making the most data-driven decisions per time.
Brand representation
We can represent you locally; forging lasting partnerships with buyers, distributors, the media, and other stakeholders. Our objective is to ensure your brand realizes full market potential at a fraction of the cost, until the time is ripe for a full fledged operational set-up.
Sales outsourcing
We will assign dedicated, highly skilled sales professionals to your brand. This gives you the flexibility to have a sales team dedicated to your brand without the added expense of recruiting, training and personnel management. You get the flexibility to experiment.
White-label report preparation
We have a wealth of experience working with several clients across various industries to understand sector and/or policy dynamics and direction from global, regional, and local perspectives. Thus, whatever your report type, need, and frequency, we have the deep expertise to help you drive it from concept to print.
Product Sourcing
From raw materials to finished products, whatever your needs, our knowledge of the trade landscape, extensive network, and deep relationships make us the partner-of-choice for brands looking to challenge their cost base or bring new products or innovation to market.
Media planning, buying, monitoring
We help our clients identify the most appropriate advertising media, communication style, and content for their target audience. Where required, we serve as a bridge between the two. From traditional to digital, our extensive experience of the landscape gives our clients confidence in knowing their strategy and campaign is context-and-data-driven.
Copywriting and content creation
From developing press copies to social media posts, graphics and animation, we help brands tell their stories better so they focus on the core of their business.
Digital media reputation mgt and brand promotion
Often times the difference between two brands with similar offerings at the same price point is how they communicate their product. This boils down to positioning, promotion and reputation and this is where we bridge the gap. By conducting extensive consumer research, we help our clients decide and implement the most appropriate brand optimization strategies.
Digital Sales Strategy
It’s not enough to have consistent digital brand building efforts, a mechanism needs to be established for converting your website visitors into leads, and taking them through a well thought-out brand discovery journey until they convert. From analysing your customer segment, conducting gap analysis on your digital media footprint, to developing and implementing a sales funnel and tools, our digital sales strategy service help you maximize ROI on your marketing expense.
| S/N | Title | Download |
|---|---|---|
| 1 | Reputation building and management for a national facing, SME empowerment programme | Download |
| 2 | Developing and implementing a 10 Year Anniversary PR plan for a a leading Oil and Gas firm | Download |
| 3 | Revamping brand appeal for a real estate player | Download |
| 4 | Helping a FinTech decide which African market to expand into | Download |
| 5 | Developing a future of work report | Download |
| 6 | Helping a leading manufacturer enter the UAE market | Download |
Blog Post
Insights
Innovating around C-19, social distancing
Regardless your business category, there are certain inalienable truths that affect how you should approach your business and the market in times like
WHAT THE AFRICAN CONTINENTAL FREE TRADE AGREEMENT MEANS FOR THE REGION'S ECONOMY AND ITS SMES
The AfCFTA will open up a plethora of growth opportunities for SMEs operating on the continent, and will usher in a new era of regional trade self-suf